The Importance of SSL Certificates for Your Digital Marketing Strategies

SSL Certificates

SSL is a vital tool to ensuring the security of your website or blog in 2021. Having an SSL certificate is no longer an afterthought but rather a key part of an SEO strategy. SSL protects your sensitive information as it travels across the world’s computer networks, and it is the backbone of our secure Internet. Even if your website does not handle sensitive information such as credit cards, SSL is required for security. For both your websites and your users’ personal information, it delivers privacy, crucial security, and data integrity.

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SSL certificates have momentous importance when it comes to a business’s digital marketing strategies. They are proven to be vital for E-commerce websites and businesses wanting to rank organically in the search engine result pages (SERPs) with search engine optimisation (SEO).

As E-commerce & SEO experts in Swansea, we know the importance of security from a user’s and a search engine crawlers perspective – so we have set out how SSL works andhow to tell if and why these certificates are vital for those digital marketing strategies.

How Do SSL Certificates Work?

SSL protects data sent between users and websites, or between two systems, by making it impossible to read it. It scrambles data in transit using encryption algorithms, preventing hackers from accessing it as it travels over the network. Names, addresses, credit card numbers, and other financial details are among the data that could be considered sensitive.

The process works as follows:

SSL certificates

How Will I know When My Website Is Secure?

The term HTTPS (which stands for HyperText Transfer Protocol Secure) appears in the URL when a website is secured by an SSL certificate. Only the letters HTTP – i.e., without the S for Secure – will appear if you don’t have an SSL certificate. In the URL address bar, a padlock icon will also appear. Visitors to the website will feel more secure as a result of this.

You may view the information of an SSL certificate by clicking on the padlock symbol in the browser bar. SSL certificates typically include the following information:

  • The domain name for which the certificate was issued, as well as the person, organisation, or device for whom it was issued.
  • The digital signature of the Certificate Authority
  • Subdomains that are related
  • The certificate’s issue date and the certificate’s expiry date
  • The public key is a key that can be used by anybody (the private key is not revealed)

Importance of SSL Certificates for E-Commerce Websites

Your customers may not receive a warning about untrustworthy internet connections if your E-commerce website does not encrypt incoming and outgoing connections. Other warnings may appear, such as when users intend to enter passwords. When customers surf websites not using SSL connections, for example, they may receive warnings or alerts about an insecure website or platform. If your website is not encrypted, attackers can see passwords, login information, credit card information, and other sensitive information that users send or upload to the website. SSL certificates make it simple for E-Commerce websites to protect sensitive user information.

If you want to accept credit card payments on your E-Commerce website, you’ll need a merchant account, and an SSL certificate is almost always required. Before accepting credit card payments, most secure hosting providers have terms and conditions that require the website to be safeguarded with an SSL certificate. Furthermore, you cannot put your end-users’ sensitive information at danger while buying on your website. Some E-Commerce platforms provide built-in secure payment systems, although in these circumstances, the transactions are handled by a third-party or other online payment options are available.

For an E-Commerce website, security is critical because you want your consumers to be able to trust you and know that their personal and financial information will be kept safe.

Importance of SSL Certificates for SEO Rankings


Before ranking any website in the search engine results pages, Google evaluates over 200 search engine ranking factors. Despite this, SEO experts rarely understand how specific algorithms work in practise. This information has been tightly guarded by Google in order to prevent SEO manipulation and unfairly gaining search engine ranks. It’s crucial because you want your clients to have faith in you and know that their personal and financial information is safe with you.

An SSL Certificate affects websites search engine rankings in the following ways:

1) A Boost In Search Engine Rankings

Google has stated that a safe website with an SSL certificate will have an edge over websites that are not as secure and encrypted – as long as other SEO factors remain constant.

As a result, website owners should be aware that possessing an SSL certificate does not guarantee that their site will appear at the top of the search engine results page. Having a certificate, on the other hand, will offer them the much-needed push to overtake other websites in a tough and competitive field if they are taking care of the other search engine ranking elements.

2) Improving SEO by Boosting the User Experience (UX)


There’s no denying that having a safe and secure website enhances the user experience.

If a user visits an unsafe website, he will see visible indicators that the site is not secure and should be avoided. That is ensured by Google Chrome. Websites that provide a terrible user experience will never rank at the top of the SERPs on a consistent basis. sites that are not encrypted or do not have SSL certificates do not provide a decent user experience. Assume an online consumer searches for a specific keyword and comes across your website on Google. They click it, arrive on your homepage, want to fill out a form, and is immediately greeted by a Google Chrome warning that the website is not safe. He quits it as soon as he lands on it.

This is something that Google notices. If a large number of website visitors do exactly this and bounce from your site — Google will eventually demote your website in the SERPs.

Secure Website Hosting & SSL Experts in Swansea

To summarise, the advantages of using SSL certificates for your business or personal website are significant, and some web hosting providers have made the process of establishing them simple and quick. Don’t lose out on the HTTPS revolution by adding an extra layer of protection to your Swansea website and earning your users’ trust.

Contact Search4Local for reliable & fast hosting and trustworthy SSL certificates to ensure that your customers always feel safe on your website.


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